Aonic has been named the winner in the ‘Best First-Party Data Strategy’ category at the Digiday Media Awards Europe.
The awards, which “recognize the companies, campaigns and technology modernizing European media,” are judged by a panel of industry experts. Aonic was the sole finalist in the ‘Best First-Party Data Strategy’ category, with the likes of Spotify, Twitch, Coca Cola and Mastercard nominated in other categories.
Aonic picks up this award following the $250 million acquisition of Prime Insights in September 2025. With this, our biggest acquisition to date, Aonic gained a complementary partner to exmox and another company rewriting the rules to reward users for their engagement, loyalty and insights.
Not only has Prime Insights disrupted research technology with its streamlined platform-based approach, the proprietary survey data it generates is of industry-leading quality. This brings powerful synergies; Prime Insights’ edge in data collection and analysis allows exmox to turbo-charge engagement for gaming clients, while exmox’s scale and UA focus will significantly improve data quality and reach for consumer insights.
The common denominator is a belief in a better and more rewarding way for consumers to engage with brands, validated by tens of millions of users across Aonic’s platforms.
This recognition is a testament to the hard work of our tech teams – our thanks and congratulations to all of them!
