Aonic, a fast-growing video gaming and technology group, has completed a $10 million minority investment in Mega Fortuna. The deal includes an option for Aonic to acquire the entire share capital of Mega Fortuna for a valuation of up to $70 million.
Mega Fortuna is a mobile gaming discovery and loyalty platform operator based in Bursa, Türkiye. Founded in early 2023, it’s best known for its flagship platform Richie Games, which allows mobile gamers to earn real-world gift cards as they discover new games.
The company was established by seasoned entrepreneurs Şeyhmus Ölker and Burak Göncü, who previously co-founded and led companies including App Samurai and POW Games. Mega Fortuna now employs 34 people, with a focus on technical expertise to power its unique rewards mechanism.
The deal comes hot on the heels of a total €152 million growth investment in Aonic from Metric Capital Partners and Active Ownership, one of Europe’s largest minority growth equity transactions in 2024. This underlines the group’s ambitious plans for 2025 and beyond.
"This milestone is a testament to the exceptional talent, dedication, and innovation of the entire Mega Fortuna team,” reflects Mega Fortuna CEO and co-founder Şeyhmus Ölker.
“In just two years, we've built Richie Games into a platform that is transforming how players engage with mobile gaming. None of this would have been possible without the incredible teamwork and passion of our people. Partnering with Aonic and collaborating with Exmox is not just an opportunity to scale our vision but also a recognition of the outstanding effort that brought us here. I couldn't be prouder of what we've achieved together."
Paul Schempp, CEO of Aonic, adds: "Mega Fortuna is revolutionizing how players interact with mobile gaming by seamlessly blending discovery and rewards. In just two years, they have built an incredible platform that resonates with millions of players worldwide. This investment not only enhances our portfolio but perfectly fits into our Aonic group – particularly through significant synergies with Exmox, our leader in performance-based user acquisition."
Aonic is uniting elite teams to build the next gaming powerhouse, and unlocking cross-team collaboration is a key part of this strategy. The group’s mobile tech businesses performed strongly in 2024 and helped power Aonic to an overall revenue increase of 73%. In Mega Fortuna, there lies an opportunity for further synergy – which is particularly exciting for Exmox, a company already thriving as part of Aonic.
"This investment represents a major step forward for the global reward-based UA platform we are currently building,” says Çağlar Eğer, CEO of Exmox. “By combining the innovative capabilities of Richie Games with Exmox's expertise in rewarded user acquisition, we set new standards in user acquisition and engagement.”
“We are on a strong growth path to develop one of the leading rewards-based user acquisition platforms and pave the way for transformative growth in the industry."
The Hamburg-based Exmox enjoyed a stellar 2024, more than doubling in headcount to 80 team members. Through working more closely with Mega Fortuna and its Richie Games platform, it expects to create a robust growth engine delivering value for players and partners alike.
"Richie Games' rapid success results from our team's technical excellence and player-focused design," says Burak Göncü, Mega Fortuna CTO and co-founder. "Exmox's multi-reward engagement system is the perfect complement to our platform, offering a powerful way to enhance user acquisition, retention, and overall lifetime value."
By leveraging the unique strengths of Mega Fortuna and Exmox, Aonic is positioned to redefine gaming discovery and loyalty on a global scale.
About Mega Fortuna:
Founded in early 2023, Mega Fortuna operates mobile gaming discovery and loyalty platforms where players earn gift cards while playing mobile games. Its flagship platform, Richie Games, connects players to engaging gaming experiences while offering tangible rewards.
About Exmox:
Exmox helps its partners scale their user base, increase ROAS, improve retention, and boost the overall LTV of users through its cutting-edge multi-reward engagement system. With a focus on delivering measurable success, Exmox is a trusted partner for growth in the mobile gaming space.
